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Consumer behavior and culture : consequences for global marketing and advertising

Mooij, Marieke de
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Main title:
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij
Author:
Mooij, Marieke de
Edition:
2nd ed.
Imprint:
Thousand Oaks, CA : Sage Publications, Inc., 2011
ISBN:
9781412979900
Dewey class:
658.8342
Language:
English
Subject:
BA Design communicationConsumer behaviourConsumers -- PsychologyMarketing
BRN:
44816
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=44816

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