Creative advertising : an introduction
Sorrentino, Miriam
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Main title:
Creative advertising : an introduction / Miriam Sorrentino
Author:
Imprint:
London : Laurence King Publishing, 2014
Contents:
Introduction - The business of advertising - The development of advertising - A branded world - Starting a conversation - Thinking of what to say - How will you say it? - Crafting your ideas - Executing the executions - Career plans.
ISBN:
9781780671192
Dewey class:
659.1
Language:
English
Subject:
BRN:
45603
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| McNally Campus | BA Design Communication | 659.1 SOR | Available |
Find it!
Total copies: 1