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Brand leadership

Aaker, David A.2000
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Main title:
Brand leadership / David A. Aaker and Erich Joachimsthaler
Author:
Aaker, David A.Joachimsthaler, Erich
Imprint:
New York, NY : The Free Press, 2000
Notes:
CC/AM
ISBN:
9780684866451
Dewey class:
658.827
Language:
English
Subject:
BA Design communicationBrand name products -- ManagementBranding (Marketing)
BRN:
8776
Bookmark link:
elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=8776
LocationCollectionCall numberStatus/Desc
McNally CampusBA Design Communication658.827 AAKLibrary counter (Set: 06 Jul 2023)

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Total copies: 1

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