The brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John2006

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Record details

Main title:

The brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant

Author:

Imprint:

Chichester, UK : John Wiley & Sons Ltd, 2006

Notes:

CC/AM

ISBN:

9780470027516

Dewey class:

658.827

Language:

English

Subject:

BA Design communicationBrand name products -- Social aspectsBrand name products -- Psychological aspectsBranding (Marketing)Consumer behaviourLifestyles -- Economic aspects

BRN:

10197

Bookmark link:

elib.lasalle.edu.sg/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=10197

Holding details

Location	Collection	Call number	Status/Desc
McNally Campus	BA Design Communication	658.827 GRA	Available

Find it!
Remove The brand innovation manifesto : how to build brands, redefine markets, and defy conventions from your current list Save The brand innovation manifesto : how to build brands, redefine markets, and defy conventions to your current list

Total copies: 1

Availability by location